Increasing my knowledge on investment.. How?

I love reading.. What shd I be reading up on?
How do I get my knowledge?
Our preferred way of capital allocation
Cornerstone of our investment philosophy is to maximise the risk adjusted returns for our client,
All risk taken are intentional, and are explained to client.
Expected to be compensated with the risk taken. 
1) diversification
- are not correlated
2) minimise the influence of fear n greed
3) look at the big pic and think long term
4) we eat our own cooking
- sounds convicted

Throw them a scenarios
- if in the next 30 yrs, you see epidemics, wars, market crashes, will you invest? 
2007, I have the best bonus, STI 3,800
2009, I was working hard to save my bonus. Largest outflow.

If client wish to construct the same pf of different funds in same asset class, eg resources
If pf increase by 25%
If pf decrease by 25%
What will you do? 

3 steps in pf construction
1) Inter
2) Intra
3) Fund selection

Bonds
Focus more on income than appreciation
Equities 
Allocated base on GDP of the country

Sharing by Kenneth Goh
Do you have clients come up to u and tell u that I have put my money w u for the past 3 yrs n it's not making money?
What is one quality we must have when we sell to the client?
Enthusiasm 
how do we get enthusiasm? 
Knowledge
Instead of being the problem
do I have the solution?

When market is down, 
Do I not do anything, or I 
I have 2 plans in this climate- we can do all bonds, but we can do bonds, and get income, or we can buy it cheap. This will depends on ur risk profile, horizon and future stream of income.

Philip sharing
Gathering money
This is one of the best time if my time is abt 3-10 yrs away
Make an effort to see my client
I chg u a wrap, I will work hard for my money
I should see my client. 
It doesnt means that client lost money, they wouldnt put more.

Long term, discipline and continue to invest
Networth summary for my client
Update status and update portfolio
Have to be discipline. Have to invest when mkt is down. 
Matter is not to invest or not, but what to invest in now. 

Ah Bull.. Chiong ah...

For memory sake.. in case plunge comes in.. bull.. chiong ah!!